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Blog 5: Rhetorical Analysis Comparison

This week’s blog task is to compare the rhetorical analysis of my peers. A rhetorical analysis is a form of criticism or close reading that employs the principles of rhetoric to examine the interactions between a text, an author, and an audience. If you have no idea what compare and contrast means I am going to define it. Compare is defined as finding the similarities between two or more people or things. On the other hand, contrast is defined as finding the differences between two or more people or things.

While reading and analyzing my peers, I’ve noticed that their rhetorical styles (uses various techniques to impress upon the reader the meaning of a term, idea, or concept) are very similar and different.

When looking over the billboard analysis my class had to complete, all of my peers were strong in identifying the audience that is targeted. I noticed that some also do good with going in detail and dept about what they see and interpreting it. For example, one of my peers did a billboard that said “Thanks mommy for choosing life.” She stated that this was a pro-life billboard which was a good observation because from looking at the picture you can tell that it is targeting young mothers who consider abortions. (Picture inserted below)

Picture of peer’s billboard

Another analysis that stood out to me and differed was my peers’s billboard about Mcdonalds. In her analysis she used a slogan for Mcdonalds, “I’m loving it.” She also stated that their posters are posted in lower income parts of neighborhoods because she knows that it is a quick cheap meal. They know that they will get a good profit from them because mothers do not feel like cooking.

I notice that some of my peers do not appeal to logic that they know, such as ethos, pathos, and logos. They just start to go into details about what they see and what they can infer without says why it is credible, if it appeals to emotion, or reason. I also noticed that they do not follow the same route as me, some people just make inferences without knowing the background of the artist/writer. This can play a big factor in your analysis because since you know about them then you can later build on what their purpose may be.

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