
This billboard is located on Orleans Avenue and Galvez Street in New Orleans, LA.
This bill board is basically saying that it has been a long time and housing is still bad for the citizens of New Orleans. The audience may be the government because they are the only ones who can change or do something about the terrible housing. The audience may be the government also because of the fact that the billboard was created by “Blights out.” Blights out is a campaign that takes over billboard for a year to expand the public’s political imaginary around land, housing, and debt. In the bottom right corner it says, “Blights Out for President,” which means that could be the possible target.
This campaign may have used these colors because white is known to shown innocence, purity, and new beginnings. Black also stands for confidence, and strength. Since the campaign is about expanding politics and making a change, they combined these colors to get the point across that this is important. The black and white can be to represent times back in the day with inequality and segregation. No one cares about the type of treatment that blacks get so it is not a big concern to them how we are living. There is a picture on the right of the photo of a house that say, “Decent housing fit for human beings.” “Decent housing” is outside of the house maybe to emphasize that it is the problem. Also on the left “50” is bigger than all of the other words on the billboard which could mean that it is important too. There is plenty empty space in these areas around the words, this could be so that whatever is written can be further emphasized.
This billboard may be placed in this area because it is a place where housing is bad for people. They know that the people in this area would agree with their campaign if they are living in the conditions. They one said, “Our messages will draw from conversations we’ve had with folks from the housing justice movement.” This means that they are very credible and experienced in this.
The artist appeal to authority(ethos) because they are a credible campaign and they are based on trying to let the world know issues going on. They establish their credibility by putting their website and the bottom of the billboard so viewers can visit their site.







